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NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads http://www.patriotslockerroom.com/authentic-steve-grogan-jersey , The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not Mark and Steve.A corrected version of the story is below:Super Bowl ads offer simple escapism with star powerStar power from Sarah Michelle Gellar to Steve Carrell abounds in this year’s Super Bowl ads.By MAE ANDERSONAP Technology WriterNEW YORK (AP) — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois. Steve Carrell hawks Pepsi.Star power abounds in this year’s Super Bowl ads.Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the Los Angeles Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.Celebrities are a relatively safe bet to garner good will from Super Bowl viewers who aren’t looking to be lectured at. There has been a retreat from more overtly political ads that were seen during the 2017 Super Bowl from such companies as 84 Lumber and Airbnb.“The big theme is a return to light-hearted humor,” University of Virginia professor Kim Whitler said. “There’s an acknowledgement the Super Bowl is about entertainment.”The Super Bowl remains advertising’s biggest mass-market showcase – and one of the last remaining ones in an age of personalized ads targeted to individual interests based on data collected by Facebook, Google and other tech mammoths. Digital ads are expected to make up nearly 60 percent of ad spending by 2020, according to eMarketer, up from about 50 percent in 2018.Yet a 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS. SimpliSafe’s creative director, Wade Devers, said the home-security company is advertising during the Super Bowl for the first time because the game has “a unique audience” primed to be interested in watching the ads.Advertisers are doing what they can to stand out — Bridges, for instance Youth Sony Michel Jerseys , revives his “The Dude” character from “The Big Lebowski” — while shying away from controversy.“It’s such a big investment. Advertisers really want to generate as much return as they can,” Northwestern University marketing professor Tim Calkins said. “I think we’ll see a lot of humor and product-focused advertising. A lot of advertisers are nervous about taking on big themes.”So don’t expect any mention of the government shutdown or the debate over building a wall at the Mexican border, for example.But safe can also mean dull.“It will be a lackluster year,” said Kelly O’Keefe, a professor at Virginia Commonwealth’s Brandcenter. “I hope to see a few standouts, but the ads could be more mediocre than they have in a few years.”TRIED AND TRUEA few old favorites are returning. Anheuser-Busch is trotting out its famed Clydesdales. They pull a dalmatian dog through a field populated with windmills to the tune of Bob Dylan’s “Blowin’ in the Wind” to promote the idea that Budweiser is brewed with energy from wind power.As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. M&M’s enlisted actress Christina Applegate, and Avocados From Mexico’s ad will feature Broadway star Kristin Chenoweth. Colgate Total’s ad features Luke Wilson as a close talker.STRONG WOMENOlay will play off horror movies and the phrase “Killer Skin,” with an ad starring Gellar. Toyota is highlighting the perseverance of Antoinette “Toni” Harris Sony Michel Jerseys Stitched , a female football player at a California community college. And Bumble selected Serena Williams to be its spokeswoman in the dating app’s first ever Super Bowl ad.TECH RIBBINGMichelob Ultra has robots beating humans at sports like running and spinning. But then one robot looks longingly in a bar where people are enjoying a post-workout beer. “It’s only worth it, if you can enjoy it,” an on-screen message reads.In an ad for Pringles, a smart speaker laments not being able to taste the snack.Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant.MUSIC MANIAThe Super Bowl reportedly had trouble finding artists to sing during the Super Bowl — singer Travis Scott agreed to perform only after the NFL agreed to donate $500,000 to charity. But there has been no hesitation with musicians jumping into Super Bowl ads.First time-Super Bowl advertiser Expensify created a catchy music video with rapper 2 Chainz and actor Adam Scott. The 30-second ad also features the song.Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Bublé will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B.Mercedes-Benz, meanwhile, has Ludacris.SURPRISESAlthough many companies released their ads online early, Villanova marketing professor Charles Taylor says some are holding back “for the potential to make a bigger splash.” CINCINNATI (AP) — Two players carted off Trey Flowers Jersey , two others suspended, many fines to follow. One of the NFL’s nastiest rivalries set new lows in prime time, forcing fans to avert their eyes.What’s to be done about this long-running animosity between the Steelers (10-2) and Bengals (5-7)? Do the teams encourage the mayhem by downplaying it? Do the NFL and the networks promote it by showing it in prime time every season?Those questions were raised in the aftermath of a game so brutal that it made viewers cringe. Pittsburgh rallied for a 23-20 victory at Paul Brown Stadium on Monday night, its sixth straight win over the Bengals.What it’ll be remembered for, though, is how it felt more like a street brawl at times. The NFL responded by suspending Steelers receiver JuJu Schuster-Smith and Bengals safety George Iloka for one game each on Tuesday, and fines for other players are expected later in the week.“I’ll acknowledge there were some unfortunate things in that game that we don’t need in our game — by both sides,” Steelers coach Mike Tomlin said Tuesday.It’s been going on for years, with grudges deepening.Bengals linebacker Vontaze Burfict — a focal point for much of the animosity — left the field on a cart with a concussion after Schuster-Smith leveled him with a blindside hit. The receiver then stood over the fallen linebacker to taunt him.As Schuster-Smith apologized for taunting after the game, receiver Antonio Brown yelled: “Karma! It’s called karma!”The NFL’s letter to Schuster-Smith informing him of the suspension said the egregious hit and the taunting “fell far below the high standards of sportsmanship expected of an NFL player.”Iloka hit Brown in the head after his touchdown catch tied the game in the fourth quarter. Brown wasn’t hurt Womens Deatrich Wise Jr Jersey , but the NFL suspended the Bengals safety for the type of flagrant hit that has “no place in our game.”Those moments have defined the rivalry since 2015, when Burfict made a twisting tackle on Le’Veon Bell that left the Steelers running back with a torn knee. Burfict celebrated — the Bengals say he was just happy to make a big play — but Bell and the Steelers took umbrage.Players went back-and-forth on social media, and they got into a skirmish on the field during pregame warmups in the rematch in Cincinnati. They met again in the playoffs that season at Paul Brown Stadium, and Burfict’s hit to Brown’s head in the closing seconds moved the Steelers in range for a field goal and an 18-16 win.In response, the NFL suspended Burfict for three games. Burfict went at it with some of the Steelers on social media. The raw feelings grew deeper.This year’s unpleasantries began with Burfict refusing to shake Steelers’ hands at the coin toss on Oct. 22 at Heinz Field. During the game, Burfict kicked Steelers running back Roosevelt Nix in the chest and was fined $12,154 by the league.After the game, Bell tweeted video of Burfict’s kick and said: “man dude gotta go man … that’s not football AT ALL!!”The teams went their ways, but didn’t forget.After Bengals receiver A.J. Green was ejected from a game at Jacksonville for wrapping his arm around Jalen Ramsey’s neck, taking him down and punching him http://www.patriotslockerroom.com/authentic-james-harrison-jersey , Bell and Schuster-Smith had fun at Green’s expense in the Steelers’ next game at Indianapolis. They re-enacted Green’s takedown of Ramsey as part of their touchdown celebration.Back together in Cincinnati on Monday night, they wasted no time going at it again.On the game’s sixth play, Bell and Burfict went face-to-face during an interception return. Bell grabbed the linebacker’s facemask and shoved him to the ground, drawing a foul for unnecessary roughness, part of a combined 20 penalties totaling 239 yards. Cincinnati was penalized 13 times for a club-record 173 yards.Some of the Bengals’ frustration comes from the Steelers’ ability to keep pulling out victories. The Steelers have won six straight, nine of 10 and 14 of 17 in the series.These two teams are through with each other for the season — on the field, anyway. What comes next?Bengals coach Marvin Lewis — who has steadfastly defended Burfict — is finishing his contract and could be done in Cincinnati after a 15-year run. He’s 0-7 in the playoffs — including two losses to Pittsburgh — and he’s 8-24 against the Steelers overall.Burfict will stay. He got a contract extension earlier this year while serving another three-game suspension for an egregious preseason hit. He also was ejected from a game in Tennessee for pushing an official’s arm away.The question is how to keep it from turning a rivalry into a rumble.“The rivalry is real,” Bengals linebacker Kevin Minter said after the game. “We come for them, and they come for us.”